i love it, i think it sums up the town quite nicely and slips off the tongue! Have you seen the design for the word 'Ilfracombe' though? That thing on top of the 'i' looks like a sperm!
Well it has certainly made an impact and caused people to talk and they say all publicity is good publicity! Which I guess was the aim of the re-branding!
I was at the launch in the Landmark. I repeat my comment to the speaker at the time...... the squiggle looks like a puff of smoke and not a good reminder of the many buildings that have burnt down here! Looks quite attractive though.
I think a seaside theme is the kind of image the logo was intended to promote-not the high amount of burning buildings and teenage pregnancies in the town!